CASE STUDY:
Passive Income With Print-On-Demand
In my role with Archetype CrossFit creating content for their socials, I also have designed the bulk of their apparel as well. From Barbie inspired graphics to themed workouts, members are given the option to order gym apparel quite often. The issue is that that option only happens once.
THE ISSUE
Gym apparel is a staple at any CrossFit gym. It’s a no brainer - athletes get new swag and they feel like they’re apart of a community, and gym owners get free advertising and a bit of cash on the side. But Archetype CrossFit has been operating this like a limited-edition drop of some coveted Nike Dunk colorway. One and done. The owner advertises the new shirt, takes orders, distributes the design, and that’s it. You joined the gym two weeks later and want one? Too bad. The owner would either need to have ordered more or you would have to put in a request for one shirt at an astronomical price. Not worth the hassle.
This situation leaves revenue on the table for gyms like Archetype CrossFit. You want your members to be able to spend their money when they want to; it’s good for your bottom line and their sense of involvement in the gym.
THE SOLUTION
As an artist who wants their artwork on as many people as possible, the solution to this problem was clear to me: print-on-demand. POD has been something I’ve dabbled with as an influencer, so pitching this to the owner Matt was easy. Printify’s Pop-Up Store option is miraculously simple to set up. You upload the designs, select from their large gallery of products to put it on, link your bank, and you’re done. You don’t have to front the costs to print, you simply receive a monthly payout with your income.
This way, new members can get old swag whenever they want. The owner doesn’t have to worry about placing a large enough order for a type or shirt. I can design away, and he can focus on his business without stressing about Pride t-shirts or types of cotton or poly-blend t-shirts. You want a jersey for the beach volleyball team? Coming right up.